1 Comment
Apr 23·edited Apr 23

I see the multisided market sales analogy because the similarities with outreach, decks, and deal cycle. I will add, valuable user and customer collaboration means accomplishing company goals so, a value prop is the go too. To continue the b2b tech sales rep analogy, it only works when users believe in the benefits of the product enough to make persuading the customers to buy a no brainer. And, it especially works when your value prop is so good all your customer’s customers buy. Please, try not to sell too much of your brains!

Expand full comment